olena vashchenko
Digital marketing rookie
Digital marketing rookie
LET'S MAKE UKRAINIAN BRANDS KNOWN WORLDWIDE
olena vashchenko
Digital marketing rookie
Digital marketing rookie
LET'S MAKE UKRAINIAN BRANDS KNOWN WORLDWIDE
DATA ANALyzing:
Decisions should be based on data. Figures are facts, which, still, don't always represent reasons of customer behavior.
I had a case while working in Metro Cash&Carry: own brand chocolates perceived as too expensive. But the quality was really high. I decided to increase sales price, change package design towards more premium and put it next to Lindt (premium German chocolates). I DID OPPOSITE TO WHAT DATA TOLD ME.
AS THE RESULT Sales increased dramatically thanks to this repositioning.
I HAVE EXPERIENCE OF:
I had a case while working in Metro Cash&Carry: own brand chocolates perceived as too expensive. But the quality was really high. I decided to increase sales price, change package design towards more premium and put it next to Lindt (premium German chocolates). I DID OPPOSITE TO WHAT DATA TOLD ME.
AS THE RESULT Sales increased dramatically thanks to this repositioning.
I HAVE EXPERIENCE OF:
- ANALYzING AVAILABLE DATA
- COLLECTING AND COMPARING INFORMATION FROM DIFFERENT SOuRCES
- FOCUS GROUPS AND SHOPPER EXPERIENCE RESEARCHES
Content creation:
easy to understand & eye-catching
CONDUCTING PRESENTATIONS:
5 YEARS OF EXPERIENCE IN PRESENTING NEW IDEAS OR RESULTS
I HELD REGULAR AND EXCLUSIVE PRESENTATIONS:
- Annual category meeting with sales team
- Annual category meeting with international buying team
- Presentations for Top to Top meetings with supplies
- Project presentations for board members
MANAGING PROJECTS:
PROJECT MANAGEMENT FROM IDEA TO IMPLEMENTATION
gift sets own production
I HAD HIGH DEMOND ON boxed pralines IN NEW YEAR PERIOD. OFFICES ORDERED THEM as gifts for their partners and employees.
I suggested to create additional value for them - gift sets of own production. To do this I calculated estimated revenue and presented the project to the board members. After board confirmation, I negotiated additional valumes with suppliers, ordered boxes with design, agreed additional people on warehouse to pack it.
The project had great success: 5000 boxes wERE sold first year. There are still Humpers of own production in MCC UA during the New Year period
I suggested to create additional value for them - gift sets of own production. To do this I calculated estimated revenue and presented the project to the board members. After board confirmation, I negotiated additional valumes with suppliers, ordered boxes with design, agreed additional people on warehouse to pack it.
The project had great success: 5000 boxes wERE sold first year. There are still Humpers of own production in MCC UA during the New Year period
Loose sweets
Previously company position was not to have loose products no matter in what category. Thus end-consumers were lacking of certain assortment and prices WE OFFERED were not competitive enough.
I suggested to implement the loose sweets department in the way, that satisfied our board members. To do this I calculated financial model, choose and ordered equipment, communicated with stores and suppliers.
Financial results were very good: we had 34% growth in sales quantity (kg) IN SWEETS CATEGORY. Loose sweets department is still successful in MCC UA
I suggested to implement the loose sweets department in the way, that satisfied our board members. To do this I calculated financial model, choose and ordered equipment, communicated with stores and suppliers.
Financial results were very good: we had 34% growth in sales quantity (kg) IN SWEETS CATEGORY. Loose sweets department is still successful in MCC UA
COLLABORATING:
I HAD EXCELLENT PARTNERSHIP EXPERIENCE WITH INTERNATIONAL COMPANIES
CONTACT ME:
+380981776053
OLENAYV@GMAIL.COM
+380981776053
OLENAYV@GMAIL.COM
KYIV, UKRAINE
